Above the Fold: " is also highly relevant when creating landing pages. "Above the Fold" refers to the area of a website that appears when the website is opened without the user having to scroll down. In order to keep a maximum number of users on the landing page, particular attention should be paid to this area.
Structure: Don't overwhelm your users with pure text! Use paragraphs, tables and bullet points. This not only has a positive effect on user behavior, but is also rewarded positively by search engines.
Video sells : Videos can explain even complicated products succinctly within a few minutes.
Testimonials: People like to rely on the recommendations of other people. By using testimonials, website operators can create credibility and thereby increase the conversion rate. Ask selected customers for a two to three sentence statement and integrate this into your landing page along with a meaningful photo and their name. Testimonials create trust. And trust creates conversions!
The be-all and end-all – eye-catching call-to-action buttons: There can be two or three per landing page. The main thing is that they are not overlooked and match the corporate design austria whatsapp data of the website. The higher the CTA is placed on the landing page, the higher the probability of a click. The text in the CTA must be easy for the user to read. Use clear and, above all, not daunting CTAs. The text in the CTA should be kept as short as possible. Good examples: “Request for free”, “Receive a non-binding offer” or “Free download”. It is important that the CTA contains a clear call to action! The performance of CTAs can differ considerably depending on the chosen color, text, size and placement on the landing page. Therefore, the use of A/B tests to increase the conversion rate is highly recommended!
Insights arouse curiosity: Show a video of your offices or production facilities or behind-the-scenes photos.
Keep the form slim : It is recommended not to ask for too much personal information in the form. Asking for too much information will discourage visitors from filling out the contact form. This has been proven to have a negative effect on the conversion rate.
The faster the better : Make sure your landing page loads quickly. If your page loads too slowly, your visitors will lose patience and abandon your site. In general, slow loading times have a negative impact on the landing page's ranking.
Mobile optimization: The website traffic generated via smartphones and tablets has increased enormously in recent years. In the past, the desktop version of a website was used as a ranking factor, but in September 2018, mobile-first indexing for websites was set to active. In plain language, this means that a website that is not optimized for mobile has significant ranking disadvantages. Mobile optimization is therefore essential. Google recommends switching to a responsive web design.
Tip: If you have a non-mobile optimized landing page and use it with Google Adwords campaigns, exclude mobile devices in your Adwords account.
Value proposition: Make it clear to your users on the landing page what the benefits of your offer are. Develop an attractive and clearly understandable value proposition. The value proposition must provide your buyer persona with clear added value. This is the only way to generate conversions.
A/B testing: Conduct tests and evaluate the results of your landing pages. This way you know what works well and what doesn't. But don't wait until the campaign is over. Continuously optimize based on your monitoring results. Even the smallest changes in the user experience can have a big impact on conversion.
Analyze user behavior: Is your landing page online? Then use a tool like HotJar or Crazy Egg. This allows you to analyze how users move around the landing page. You will find out how far your users scroll on the page, where they stop and where they click. Based on this knowledge, you can gradually optimize your landing page.