How do you solve the dilemma that certain measures and activities are essential, but on the other hand you don't have to constantly torture yourself? Work with your own strengths! In recent times, I have had very good experience in consulting with the very simple preference matrix that I developed. In this article, I will show you step by step how you can use the preference matrix to find the communication strategy that suits your personal brand.
"I hate giving lectures in front of lots of people."
“The day before I have to write my weekly blog post, I get a stomachache.”
"I feel like Facebook is eating up all my time."
"I find it quite horrible to knock on doors and call people to remind them of me."
This applies to the corporate board as well as to individual chinese america data personalities, such as consultants, speakers or solo entrepreneurs: wherever people show their faces for the company, there are some very specific requirements to consider. Anyone who wants to make themselves visible as a personal brand must show themselves personally and make an effort.
Where there is resistance, there can be no success
The time available for all planned or desired activities is naturally limited. If you only do marketing, you no longer have time for the actual work. Above all, a task that is constantly carried out with resistance and in a head-driven manner will never lead to great success.
On the other hand, certain measures are practically unavoidable if people want to make themselves more visible digitally and in the media and convey the right image of themselves. For visibility and reach, which ultimately lead to orders or contribute to the reputation of a larger company, the person concerned needs a comprehensive communications strategy, and this usually includes a content strategy . Activities on social networks are always part of this today.