Deeper Competitor Analysis Methods

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Subscribing to a newsletter from your competitors (provides an opportunity to get to know their business from the perspective of a potential consumer).

Subscription to competitors' blogs (allows you to analyze the types and proportions of content used).

Tracking competitors on social media (helps you understand their communication and customer service principles).

Purchase or order of goods/services (allows you to evaluate the qualifications of the manager, the dynamics of order processing, the speed of delivery, the quality of the purchased goods or services).

Sending the product to the shopping cart a physicians email list nd stopping further checkout (allows you to track the actions of competitors).

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients

Final Tips for SEO Competitor Analysis

Here are a few more tips for SEO competitor analysis:

Pay attention to when the domain of your competitors' website was registered. Search engines trust domains with a longer history more, and therefore, they are ranked higher.

As for the thematic citation index, the TIC itself does not affect search results, but if it is there, then there are links leading to the site (the higher the TIC, the more links).

The situation with PageRank: officially it affects ranking, but it hasn't been updated by Google for over a year and may be completely abolished. In any case, the presence of PageRank indicates that there are backlinks, and links have always had an impact on search results.

Presence in the Yandex and DMOZ catalog. If a competitor's site is there, it can be considered that it has good trust.

Importance of page indexing. The number of indexed pages in Yandex and Google should be approximately the same. It is permissible for Google to have 50% more pages than Yandex. If the ratio differs from the above, this may indicate poor numbering or duplicate pages (but this is only to your advantage).

Remember about the design of the snippet, because in the search results it can attract the user's attention and encourage him to click. But not only the external design is important, but also what is written in the snippet, what phrases and words are emphasized.

What else is taken into account when ranking? Behavioral factors. And they are influenced by the ease of use of the site - usability.

It is important to understand the level of nesting of the page. If, when analyzing a competitor's site, the main page appears in the search results under the query, then this is the main key of the entire site. There is nothing good in this for you (the deeper the nesting of the competitor's page, the better). The main page represents the first level of nesting.

There are two ways to check the nesting level:

visually see the nesting of breadcrumbs (if they are on the page at all);

apply the Hepi program.

Checking the inclusion of keywords in the title and headings: the keys must be there. See if this is the case with competitors, how many times they have keywords, think about how you can do it better in yours.

It is definitely important to always remember about thematic backlinks. The more of them there are on the promoted page, the higher the probability of reaching the TOP.