Homepages of product brand websites

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Person

The home page of the brand's website, which runs on the Bitrix engine, is designed according to the principles of a promo page:

A bright, noticeable brand logo, a locomotive product in the most visible place and an accompanying slogan.

All graphic elements are selected, drawn and processed in full compliance with image goals and style.

Animation effects - collapsing the menu pharmaceutical email lists into an icon when scrolling, changing ketchup types by section.



Burger King

The main visual tool on this website of a well-known fast food restaurant chain is a display font.

Overall, the main page is designed in a cartoon style. It perfectly fits in with image photos of dishes, stylized UI elements and headings.

Social proof is displayed in special flip blocks where tweets are loaded.

The corporate offer is highlighted not only by the font, but also by discounts.

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Website homepages with impressive visual impact
In order for the USP image to be complete and convincing, a selling visual is needed - the main image picture that shows the seriousness of the offer. These are high-quality full-size background photos that reflect the team spirit or goodwill towards the client, showing the possibilities of using the product. Here are several examples of such main pages that reflect the brand ideology and at the same time excite and attract the viewer.



Apidra

A British brand that produces equipment for cyclists has developed a sales website with a stylish home page.

Impressive background images are combined with geometric outline icons. The menu is minimalist and semi-transparent, the footer looks sophisticated, and the font is sans serif.

Thanks to its design, the site has become an object of interest for Pinterest users and has collected over 10 thousand pins there.

Flat, two-dimensional design has finally won the hearts of designers, marketers and ordinary users. Website developers are actively looking for new, non-standard concepts for home page design. There are two directions of search here.

Firstly, the design is focused on the content of the site and brings high conversion rates. With the help of original and relevant design of the main pages of the sites, brands try to cover new segments of the target audience. Secondly, the emphasis is not on the content, but on the design itself: bright and attractive visuals form a certain image of the web project and the company.

Fashionable flat interfaces represent the brand not only on the Internet, but also in offline communications with the audience. Today, businesses strive to get as close to their customers as possible, reduce the distance, remove everything that interferes and simplify the corporate style in order to become clearer and more recognizable.

4. Moosend

Moosend

The company redesigned the main page of the corporate website. The result was a positive design with stylish typography solutions.

One font family is used on all pages — both in text blocks and in headings. On the one hand, this increases brand recognition, becoming its signature feature, and on the other hand, it simplifies reading and perceiving the content.

The logo has also been redesigned to reflect the brand ideology. The registration form has been moved to the first screen for convenience and to increase conversion. The animation has also been updated.