Where your target audience consumes information or

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Linear customer journeys are a myth—real life is messier. But instead of letting analysis paralysis get the better of you, start simple by figuring out:

How most of your customers first hear about your product
Their “Aha” moment—the point they realize your product is going to work for them
Knowing where to engage them or where you’re losing them helps in tweaking your strategies to guide them to that sweet spot—the conversion.

Finally, analyze your competition. Those big sharks in nigeria telegram data the pool aren’t threats to your startup—they’re a treasure trove of insights.

Start by learning more about how your competitors target their customers. Which channels are they using? How are they presenting their solution? How do people react to their messaging?

Then, dig deeper. For example, Meta provides valuable insight into why you were targeted for a specific Facebook ad. If a competitor’s ad targets you, learn why. If possible, uncover:

Interests
Age range
Country
Languages

Ultimately, the best way to understand your target audience’s needs is to walk a mile in their shoes. Talk to them, use the tools they use, read the resources they read, and investigate your competitors.