Start a blog

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This will allow you to publish new content regularly, organically incorporating brand phrases, which will positively impact your reputation.

A blog is an ideal place to post articles on current and user-relevant topics, as well as to quickly respond to news events.

Unique design and convenient layout, allowing easy sharing of content on social networks, will turn the blog into a popular platform for users.

Proper use of brand queries will help make the trademark more recognizable. Ideally, every business owner strives to ensure that the name of his brand is firmly associated with the investor leads product manufactured by consumers: if fast food, then McDonalds, if tires, then Michelin, and so on.

In addition, working with branded keywords allows you to study the actions of competitors, learn from their mistakes and borrow successful solutions. Analyzing competitors' search phrases is no different from monitoring your own.

Once the core of brand queries has been collected, work begins on promoting the resource and the brand itself:

new landing pages are being created;

existing ones are optimized;

a section for answering consumer questions is added;

SMM is launched and the neutralization of negative reviews on social networks begins;

a blog is created and regularly updated with the obligatory inclusion of articles responding to news events;

the placement of materials about the brand on external resources is organized;

interaction with bloggers, review sites and information platforms is becoming more active.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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2 strategies for promoting branded queries
The main strategies used when promoting brand queries are defense and attack.

Defense Strategy

In this case, all efforts are focused on displacing competitors from the top of search results.

60% of the screen is occupied by advertisements located above the organic search results, pushing them to the second page and below, even if the site is well optimized. We are talking about PC monitors, while in the mobile version, most often only the advertising leader has a chance to be seen. Branded queries allow you to take the most advantageous place and catch the eye of the audience.

As part of the protection strategy, the following rules must be followed:

Use selling queries, that is, combine the name of the brand and a popular product or auxiliary word (sale, promotion, discounts).

Indicate in the text of the ad that the link leads to the official website; this will help increase consumer confidence.

Strive to ensure that the advertising block takes up as much space on the screen as possible by using the maximum permitted number of characters.

Maintain your reputation: Make sure your landing page is relevant to the information in your ad.