Maximum platform coverage

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In a competitive struggle, competitors often go beyond the limits of what is permitted, trying to get clicks by any means. Someone pays for contextual advertising to increase impressions of their site, someone mentions the name of your brand in a negative way. Both options lead to the loss of users interested in purchasing your product. There are several effective ways to stop such dishonest attempts to take away clicks, including buying branded context.

Placing advertising banners on partner sites with similar themes also helps to increase brand recognition.


Social networks provide unique opportunities international mailing list for quick brand promotion. Active work with subscribers, use of interesting and useful content, regular contests with real prizes and surveys - all this contributes to the growth of trust in the brand and forms a loyal audience.

There are many platforms where a company can directly interact with potential and existing customers. These include YouTube, thematic forums, and exchange of opinions on review sites. By engaging in dialogue with users, you can influence their point of view, changing it in your favor. A company that interacts honestly and openly with its customers commands respect, and this has a positive effect on its image.

The main goal of working in social networks should be to help make the right decision related to choosing the right product model and its proper use.

Ignoring the platforms where users express their opinions about your products can lead to the activation of competitors who, under the guise of dissatisfied customers, can seriously undermine the reputation of your brand.

How to prevent such attacks? Constantly pay attention to social networks as a place for live communication between consumers.

Work begins with creating an official profile, where you will post news about your company and useful, interesting content, conduct surveys and announce promotions and competitions.

To find information about your brand, use the search by trade mark name. Negative reviews should be handled politely but persistently, calmly convincing the commentators that they are wrong. Positive reviews should not be left without a response either, gratitude and a promise to work on improving the product will have a positive impact on your reputation.

"Guerrilla" strategy
In other words, we do not act openly when promoting a brand, but indirectly, and absolutely legally. For example, we use partnerships to confirm the high quality of our products, but we do not provide any links. As a result of "guerrilla" tactics, we simultaneously achieve three goals:

we advertise the brand through the mouth of an authoritative expert whose opinion is listened to by consumers;

we encourage users to search for branded queries;

We make the brand more attractive to search engines.

A popular blogger with several million subscribers can tell a huge audience about the benefits of your brand. Particular attention should be paid to the naturalness of advertising, its ease and the absence of direct links to your site.

Offline Marketing
It is also necessary to increase brand awareness outside the Internet space, using old proven methods – distributing leaflets, publishing paper directories and catalogues, placing banners on busy streets.

The most effective is considered to be brand promotion as a result of systematic work, combining various methods. In addition, the mistake of many companies is that active attention to the trademark is carried out only at the very beginning, and then marketing activities gradually fade away. Such tactics will not bring significant results and may even be negatively perceived by search engines.