YouTube – A stage for everyone?

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Since its founding in 2005, YouTube is now one of the most important platforms on the Internet with more than two billion users. According to the JIM study 2021, the associated app is one of the four most popular among 12 to 19 year olds, especially among young recipients . The platform's great relevance also makes it interesting for professional contexts, as it is considered the second largest search engine in the world.

YouTube can also be a valuable tool for marketing measures such as search engine optimization (SEO) . But to better understand YouTube's complex structure , it is worth first looking at the actors for whom the platform provides a stage.



Content Creation for All
There is a lot of variety on the video platform. asia gambling data YouTube basically offers anyone with internet access the opportunity to upload videos . With a smartphone , which is probably a constant companion in the lives of most people with internet access, videos can be easily recorded, no matter where, no matter when and no matter what. This means, first of all, that videos do not have to meet any quality standards, regardless of whether these are aspects of camera work, source information and verification or ensuring that topics are covered in an intelligent, diverse and balanced way.

For YouTube users, this means a wide range of banal and low-quality videos full of nonsense, masses of charismatic and less charismatic speakers who want to get their political or other opinions across, and a wide range of well-thought-out, sometimes more and sometimes less recognizable, infomercials. Self-portrayal, cat videos and lots of product placement, easily digestible entertainment for everyone and plenty of space for those who would otherwise have to conduct hour-long monologues with their own reflection in the mirror because no one else wants to listen - YouTube seems to be the perfect stage for everyone.