After measuring, you start optimizing. Based on the conversion rates of the different channels, you determine which channels you should invest more time and budget in. So you first do a zero measurement to then build the marketing plan.
It is also important that all these experiments are stored somewhere. There is often a lot of turnover in a company and new people also need to be aware of what has already happened and what has not. Also keep testing. A certain channel with little potential today, can function well in the future. If something works well, then you scale up. Do not forget to brief everyone in the organization so that everyone is on the same page.
Growth hacking is often associated with tools, because you are going to automate a lot of things. But that is not necessary. In growth hacking, the methodology is more important than the tools. You can use marketing automation tools, because they allow you to work more efficiently. Imagine you want to send a personalized message to every new zealand number for whatsapp new connection on LinkedIn. You can do that manually or you can use an automation tool for it. In the latter case, you only need some time to set everything up and you can quickly scale if you notice that the experiment works.
In growth hacking, the methodology is more important than the tools.
For every action you want to do, there is now a tool that doesn't cost much. In the past, you often needed a developer or hacker for that. Nowadays, a technically minded marketer can also achieve a lot.
Which growth hacks can you practically implement?
Of course, that depends on the sector you are active in. For a digital business, for example, it is easier to start growth hacking than for the baker around the corner. A good start is to ensure that you are easy to find in Google and that you are in places where people are who are interested in your product. Many companies already make a mistake there. They target the masses, but you should actually first define what potential hot leads are. These could be customers of competitors, for example, because they already use your product or service. So think carefully about what your ideal target group looks like and where it is present.