Formulas for Creating a Selling Article

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There are many variations of such formulas, but each one contains principles that must be followed.

Let's look at the most popular ones.

AIDA (Attention Interest Desire Action)
Standard formula for selling content. Since it is often used by copywriters, it has many modifications. Decoding the meaning of embedded words:

Attention (from English - "attention") . Draw direct mail marketing for personal injury email list attention to your text with the help of the title and content. Make people want to continue reading.

Interest . The text should correspond to the interests of the target audience. For example, you can touch upon the audience's problem and talk about a way to solve it.

Desire . After reading the article, you should want to use the product. Tell about the advantages and uniqueness of the product. Show why your offer is beneficial.

Action . At the end of the material, provide information about the action that must be taken to purchase a product or order a service.

Niches for applying the AIDA formula : B2C (business to consumer) and B2B (business to business).

The article can be of any size.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
PMHS (Pain More Pain Hope Solution)
Another popular formula. Here is its explanation:

Pain (translated from English as "pain" ). Talk about the problems of your target audience. Of course, about those that your product solves. Let the title also inform about this.

More pain . Make the target audience's pain more relevant. For example, tell them what might happen if you don't fix the problem soon. Build your sales article so that the potential client waits for you to show them how to get rid of it.

Hope : Give your audience perspective by stating that you know how to solve a pressing issue.

Solution : Present the advertised product as a surefire way to solve the problem.