Stages of Landing Page Development

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Defining target audiences, formulating a hypothesis
This is the most important stage, where everything starts and on which everything is based. You need to form a portrait of your audience and a hypothesis about how your product solves their problems. This will determine what content should be placed on the landing page.

Let's say you produce or sell baby food. Accordingly, the target audience is girls aged 25-35. They are busy with work, creativity or other things and cannot feed the child themselves, so they choose high-quality food from natural products so as not to cause allergies in the child.

An example of an online store landing page cell phone database in this case would contain quality certificates, expert comments and information about allergies, as well as real reviews from customers.


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Competitor Analysis
Studying landings and other platforms/promotion tools can bring tangible benefits. Firstly, you will see a representative of your field from the outside, you will be able to see mistakes so as not to make them when developing your own landing. You can also evaluate how other companies offer the product and compose the offer differently to stand out.

The conversion of your landing page depends on how deeply you study the audience of your competitors and your company. Therefore, try to pay attention not only to landing pages, but also to advertisements and profiles on social networks. Some companies do not even use websites.

Marketing
At this stage, a system for presenting content on the page is developed, the main advantages of the product and the value of the offer are determined. Based on this, a prototype of the landing page is created.

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Copyright
At this stage, landing page texts, headings and descriptions are prepared. This content is very important for any site, because it describes your product and the value of the offer. Therefore, the copywriter needs to select capacious, clear and interesting formulations, as well as use keywords in the texts to make the pages relevant for search engines.

Design
This stage involves developing the appearance of page elements. The goal of this stage is to make the site beautiful and pleasing to the eye, and at the same time highlight accents, prioritize elements, and illustrate important information specified in text descriptions. The designer's task is to combine aesthetics and convenience, as well as implement all the ideas of marketers.

Stages of Landing Page Development