Google Trends or a keyword research tool can help you identify topics and keywords that maintain consistent interest over time. For example, if you run a fitness blog, you can find out which fitness-related queries remain popular throughout the year, allowing you to create evergreen content around those topics.
Optimization for humans and search engines
Strike a balance between creating content that engages your audience and optimizing it for search engines. Create content that truly helps and resonates with your readers, while strategically incorporating relevant keywords and meta tags.
Let’s say you run a health blog and you’re preparing an evergreen article on “Healthy Eating Habits.” In this case, your content should not only provide insightful guidance on maintaining a balanced diet but also incorporate relevant keywords naturally.
By strategically including terms like “nutritious meal plans” or “benefits of a balanced diet,” you not only meet the needs of your readers, but you also increase the visibility of your article to users searching for that information.
Yoast SEO (WordPress plugin) offers real-time suggestions to nigeria whatsapp number database optimize your content. For example, if you are writing a blog post about vegan recipes, Yoast can help you incorporate relevant keywords naturally within your content and meta tags to improve search engine visibility.
The work continues once your evergreen content is live. Review and update it regularly to ensure its accuracy and relevance. This ongoing maintenance ensures that your evergreen pieces shine in the search engine rankings.
It has published a guide on “Tips for Buying a Smartphone” on its technology website. As time goes by, new smartphone models and features emerge, and consumer preferences evolve.
To keep your guide relevant and accurate, you should review it regularly, updating it with information on the latest models, technology trends, and user reviews. This will ensure that your audience can rely on your guide as a reliable resource for making informed smartphone purchasing decisions.
Use Google Analytics to monitor the performance of your evergreen content. For example, you can track which pages are getting the most traffic and engagement. If you notice a drop in traffic for a particular evergreen post, it may be time to review and update it to ensure it's accurate and relevant to your audience.