Principles of the Ideal One-Page Website for Selling Products

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Principles of an ideal one-page site for selling products

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Place all images correctly. It is desirable that these are real photos of the product, and not taken from the Internet. Otherwise, you risk losing the trust of buyers. Choose photos so that they not only architects email list evoke positive emotions, but also clearly illustrate those advantages of the product that, from your point of view, are key.

Don't force customers to make a choice, especially many times in a row: it's simply tiring. The landing page should unobtrusively push the user to make the decision you need.

Increase the efficiency of selling products through a one-pager by introducing information about employees on the site. The audience is much more loyal to the company when they know its specialists.

Be sure to show what results can be achieved with your product. Each user viewing the landing page should feel the benefits of owning the offered thing on an emotional level.

Use social proof, i.e. reviews from real buyers. A person is more likely to make a purchase decision if hundreds of people have already purchased the product and were satisfied.

Social proof

Source: shutterstock.com

Work on the design of the call to action so that it is impossible not to notice. Remember that no one will look for it specifically.

Create a visualization of the product usage process.

Specify the cost of the product. This information is key, and the company's employees will spend a lot of time and effort providing it to each client separately. If the product really interests the buyer, he will, of course, call or write to the seller. Then the company representative will need to respond to the request in a timely manner. But no one guarantees that the price will be acceptable and the deal will ultimately take place.

Place a counter on the page: this will help retain customers who may postpone their purchase and find a similar product elsewhere.

Indicate the location of the organization. This will increase the trust of the audience.

All elements of the page must be subordinated to one goal - selling the product.