General Director of Sales Generator LLC

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Try to minimize the number of redirects: they overload indexing and make it more difficult. If you need to change the page address for technical reasons, you should use a 301 redirect.

Set up the Robots.txt file correctly. It requires writing code that will prohibit or limit indexing of duplicates, service data, and also ─ pages generated automatically. All these factors together affect the indexing speed of the resource's main data.

Use verbal content to publish articles and news. Do not replace it with images: the quality of texts on the site is one of the fundamental evaluation criteria for Yandex. For example, a page apparel company database filled with solid advertising blocks, to which many external links lead, will be poorly indexed, since search algorithms determine it to be empty.

Do not allow cloaking under any circumstances - indexing of different content visible to a search robot and a site visitor.

This is far from a complete list of errors that affect the effectiveness of SEO promotion in Yandex ─ we talked about the most common ones. Often, novice masters face a number of problems that only experienced programmers can solve. In order to properly configure the site, technical outsourcing may be required.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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External optimization in SEO promotion in Yandex
External website optimization includes everything that is outside of the site but has an impact on ranking. Certain optimization parameters vary significantly depending on the search engine.

Methods for Improving Snippets
A snippet is a link to a website with a description. This is what you find in the search results line. Working with a snippet is one of the key components of SEO optimization of a website. This is not surprising: it is the first thing that catches the eye of a user who has entered a query in the search line and received the generated results.

Experts name five main ways to make a snippet as informative and noticeable as possible:

Correct filling of Title and Description tags: they should contain the search query, USP, your city and prices.

Linking a resource to Yandex.Directory so that the snippet includes information about the organization (including address, contacts, and reviews).

Methods for Improving Snippets

Setting up Schema.org markup for news and article sites, online stores.

Adding a favicon is an icon in the style of the site that appears in the snippet next to its name.

Using turbo pages, which is especially relevant for online stores.

Remember that the "Read more" button in Yandex now works not only in mobile search, but also on desktops. Thanks to it, the user can see additional data about the company. As a result, search traffic grows, since users significantly more often decide to go to the site.