The IP address of the user's device

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Yandex.Market. The wizard provides information about the product of interest to the user, indicating the price, characteristics, information about the manufacturer and the store in which it can be purchased.

Time. The service helps to avoid mistakes when calculating the current moment in another region.

Yandex.Directory. A useful tool for when the user has not specified a specific address of the object of interest in the request.

TV program. An excellent alternative to restaurants email list printed publications.


Quotes. The service allows you to track the current value of shares, precious metals, and analyze changes on the stock exchanges.

Yandex.Weather. The service will tell you what climatic surprises the coming day has in store: should you take an umbrella with you, should you expect a cold snap or stronger winds, etc.

Bus, train, and plane schedules. Helps determine the route and choose the best travel time.

Yandex.News. With this service, the user will always be aware of the latest and most important events in the country and the world.

Poetry lover. Do you remember only two lines of your favorite poem? SERP will provide a link to the source where you can read it in full or find something new and interesting among the works.

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In addition to the elements listed above, the Yandex search engine has two more modules:

A quick answer card. Only the service algorithm determines whether it will be presented to the user's attention or not. As a rule, it appears when the question requires a clear answer. You can see the card above the list of all search query results.

Object response. This is a card with an image, located to the right of the output. Contains full information about the object of interest to the user.


It should be understood that differently designed algorithms generate different results. Therefore, the top of Yandex search results may differ significantly from Google. Each system has its own SERP performance criteria.

Factors Affecting SERP Promotion
This is what you should focus on to ensure your site is promoted in SERP.

Headline. It is a means of attracting the attention of users, and therefore should be meaningful and at the same time unique. Focus on the following aspects:

The title should not be too long, because search engines set a limit on the number of characters. Otherwise, the visitor will only see the beginning of it.

You don't have to try to use only keywords for your headings, but if you can't avoid them, use bold.

When you list products or services for sale, please indicate their price.

It is permissible to use various symbols and icons in order to attract the attention of users. But first it is advisable to study all the factors that may influence the visitor's desire to click on your link.

Snippet. In Google, the number of characters in the description is 230, when using some plugins, their number can be increased to 270. At the same time, your task is to provide the most complete and reliable information about the product using keywords. In the text, try to give answers to possible questions of users, use special characters where they are appropriate, add links and transitions to social network pages.