This applies not only to products and services that are just entering the market, but also to those that have been on the market for some time. Rebranding and increased competition force companies to introduce changes to their product lines and adapt them to the needs of consumers. It is not enough to promote a product or service; it must be constantly improved by following trends or setting them yourself, and building a good brand image. To do this, it is necessary to study the preferences that prevail in the market using available methods, such as focus groups.
How are "focos" carried out?
The first and most important activity is to define the objective and scope of the study, which is necessary for the subsequent definition of the group of respondents on which it will be carried out.
Next, move on to the next stage of preparation, namely planning. It is no less important than the topic discussed above. The most important organizational decisions must be made, such as the selection of the focus room (the place where the interview will take place) and the preparation of the subjects. Once the topic is known, the objective defined and everything is planned, we can proceed to the creation of the scenario, which will answer all the questions that interest us, although it should be noted that it is not a necessary element when conducting a survey.