Video ads on the Amazon platform are divided into two groups:

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Amazon Sponsored Display ads appear on product pages in two places: on the right, under the “Buy Box” button , or at the bottom, under the product description .

Only experienced, reputable sellers who have been invited to and participate in the Amazon Vendor program can advertise in this way .

VIDEO ADS
OTT, or over-the-top, and out-stream video .

As with algorithms on social media, video content primarily serves to build philippines rcs data broad-based brand awareness.

You can use video ads to educate potential customers , encourage them to interact with specific content, or reach completely new audiences.

According to internal data from Amazon and Nielsen Media Impact, OTT content reaches more than 30 million monthly active users, whether on Amazon subsidiaries like IMDb.com, on devices like Fire TV, or simply in many corners of the Internet.

Anyone can buy video ads on Amazon , regardless of whether they sell their own products on the platform. You can do it yourself on Amazon DSP (more on this platform in a moment) or use the services of dedicated consultants (but that costs money).