In the acquisition area, we are faced with a Mobile First Index that should be the reference for any e-commerce.
Furthermore, the evolution of AMP, now integrating product pages, dynamic content and even checkout and payment gateways, means that we must consider this technology as a key point in order to capture mobile traffic during 2020.
Large e-commerce sites such as Ebay and Eventbrite have already had this in number code philippines place for months.
At the CRO level, we see in the Flat 101 study that the conversion rate is much lower on mobile, standing at 0.62% (compared to 2.26% on desktop or 1.19% on tablet), a figure well below the figure for desktop.
Therefore, our CRO efforts should focus on optimizing goal achievement in our mobile environment.
We also already find many websites with mobile traffic figures above 80%, so it becomes a “basic” in our strategy.
Some of our strategies in this area should focus on facilitating navigation and interaction on devices , even thinking about mobile only, leaving aside adaptive desktop designs, and promoting an affordable purchasing process, even taking advantage of user login data or downloaded apps.
CRO and the upper funnel
Well-understood CRO is a fundamental strategy in our digital environment.
It is about maximizing our user's satisfaction through all the touchpoints with which they interact on our site.
It goes far beyond the figure that marks a conversion rate: it is navigation, it is product, it is price, it is service, it is, ultimately, the optimization of the experience of each of the users.
And today, to retain a customer you need to offer them a shopping experience that satisfies all their needs.
The main problem occurs when CRO is approached only as a testing strategy, in which batteries of tests are executed to optimize micro-objectives that lead to a superior