About customers, their

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This significantly increases the effectiveness of mailings, because the client feels that the company is addressing him personally. Engage your audience through reviews customer content: engage your audience through reviews another trend that is not losing its relevance is customer-generated content. Testimonials, photos with hashtags, comments - all of this can be integrated into your emails. By involving customers in the creation of content, you not only increase their loyalty, but also create unique emails that reflect real interactions with your brand.

Behavioral history and predictions behavioral oman cell phone number history and predictions another important trend that continues to grow is the use of behavioral data to create marketing campaigns. Companies collect informationabits and preferences in order to predict their future needs. For example, online stores can send offers based on previous purchases or reminders that a customer should restock on certain products.



Such approaches increase engagement and help personalize each user’s experience, offering them exactly what they might be interested or useful in that moment. Contextuality (device, location, weather conditions) contextuality (device, location, weather conditions) contextuality is another key trend that allows you to make email campaigns as relevant as possible for each user. Today, companies can track which device a customer opens an email on, where they are located, and even take into account weather conditions.