Launching with a Product-Based Approach
Let's take a closer look at how we launched this product.
Product formation
All new products go through a single algorithm when launched. The first stage is to formulate an understanding and content of the product that will be understandable to marketing, production, and the sales department. We separately highlight positioning, USP, directions within the global service, etc.
Our main advantage is a comprehensive approach, we take on all the headaches and help build processes, taking into account all the pitfalls.
1483-1.pngLanding page for the service "Output to marketplaces"
CJM
Then they created a diagram that reflects the stages switzerland consumer email list
1. Formation (awareness) of need
Entering a new platform, in our case a marketplace, is not always a formed need. It needs to be sold – to show how it will affect business indicators.
2. Search and compare alternatives
Searching for ways to satisfy a need when the choice is made at the level of entering the marketplace or opening new offline points.
3. Product selection
The choice between specific solutions from specific suppliers is between you and your competitors.
Based on this information, the marketing department creates a landing page.
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