Voice Search: How Voice Assistants Are Changing SEO

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Contents
1 What is Voice Search
2 How Voice Search Works
3 Reasons why voice search impacts SEO
4 Reasons Why Voice Search Is on the Rise
5 Ways to Optimize My Website for Voice Search
6 Final Recommendations
Since its appearance, voice search has been democratic donor email list growing rapidly. Many people, especially young people, choose this option when searching on the Internet or consulting information using their mobile devices.

But why is voice search so successful? Beyond the practicality that this tool implies, voice is one of the most important forms of communication that we humans have.

The truth is that with the implementation of voice search, SEO is undergoing certain changes. Since it is no longer only necessary to pay attention to text searches; users who use voice to make their queries must also be taken into account.

So, with this article we will explain everything related to voice search so that you can integrate it into your digital marketing strategy .

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What is Voice Search?
Voice search is a Google feature that allows users to use their voice to search for a service, product or content of interest; this can be done through an Internet search engine or a portable device.

This function interprets the meaning of words and also has the ability to decipher the intention and context behind each search.

Learn some tips to improve your business strategy using voice search:

Currently, it is used as an alternative to written search. However, voice search can answer a large number of questions; therefore, it is estimated that its growth will continue to gain ground in search engines.

In this sense, voice search can be defined as the possibility of using a device capable of:

1. Record the human voice.

2. Interpret search orders using a program.

3. Return results present in a search engine.

How Voice Search Works
Google constantly optimizes its algorithm to achieve positioning; always with the goal of providing the most accurate results to its users' searches. Therefore, if the algorithm determines that a page is more relevant to certain searches, it will position it among the first results.

Voice searches have some different characteristics than written searches. These refer to the way in which the search is performed.

In written searches, “robotic or mechanical” terms are used, which we would not normally use in conversation.

For example:

“ Inbound Marketing Services ”

While voice search offers the possibility of asking more complete or more natural questions. For example: “What are the best inbound marketing services?”

In this sense, the important points about its operation are:

-Talk to Google: To do this, users must access the Google search engine and click on the microphone-shaped icon, located to the right of the text box.

Once the microphone turns red and a message appears saying “Speak now” you can make your query. The results will appear a few seconds later.

- Languages: This feature is available in over 40 languages. In the case of Android voice search, users can choose up to 5 languages ​​to use at a time.

-Voice search at your fingertips: Users can implement this feature from their mobile devices. This is because it is available for both Android devices and iPhones and iPads. Plus, it is a free feature.