Regular updates let Google know that your content is up

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Tweet from Ring Central UK about virtual learning. Organic social promotion is great for your budget, but you may also want to invest in paid promotion to reach a more targeted audience. Don’t forget data analytics so you can see who’s responding and alter your strategy accordingly. Links and sharing Another way to generate leads is to direct visitors to personalized post-click landing pages. You don’t want to annoy people by having suggestions pop up when they’re in the middle of reading your content, but how about an exit banner with a special offer just as they’re about to leave? Of course, visitors may have landed elsewhere on your site, so you need to provide plenty of internal links to cornerstone content and make it easy to click straight through to new material.


Including cross-references and backlinks in other similar posts will increase exposure greece gambling data to cornerstone content. This can also help boost your rankings, as Google tends to favor a robust internal linking structure. Finally, make it simple for visitors to share your content with others by adding social media buttons. If your content references industry influencers, it might incentivize them to share content with their many followers. Regular maintenance Search engines love websites whose content is fresh and highly relevant.


-to-the-minute, which helps your SERPs position. Cornerstone content should be updated frequently to include things like new trends and the latest stats. If it mentions specific products, check they’re still available and that the prices are accurate. You should also make sure the website works properly, with no broken links or slow-loading images. Fonts and layouts can start to look old-fashioned after a while, too, so it’s worth revamping the look of the pages from time to time.