Get a list of those tools and access to her slides here

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The number one way to become more profitable is to cut costs. Russ looked at cutting costs by having fewer full-time employees, renting/owning less space, making leadership changes, and cutting lines of service. When it comes to actually bringing in more money though, Russ suggests: Adding new service lines Raising prices Automating tasks Acquiring new business At the end of the day, Russ boiled it down to two things: Don’t be afraid to change, and experiment when you can — not when you must.


Heather Physioc — Competitive Advantage in a Commoditized Industry SEO is not dead, it’s commoditized. A strong line to start off a presentation! We can always count on Heather to bring forth some real business-minded takeaways. First, australia gambling data she helped us understand what a competitive advantage actually is. Then, it was time to go through her competitive advantage framework. Steps to having a competitive advantage (not just linear though - it's a cyclical process) via @HeatherPhysioc #Mozcon pic.


twitter.com/W0ZBAduKHP — Alan Bleiweiss (@AlanBleiweiss) July 15, 2020 As we went through this framework, Heather assigned A LOT of homework: Examine your brand: What do you do? Who do you serve? Why? Find the patterns within the answers. Write a brand statement. Activate your advantage: How can you live it fully? What things can’t you do in support of your purpose? How will you know you’re putting it to work? She mentioned a lot of great tools throughout her presentation.


Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? Wil started out by explaining that the CEO, CFO, and CIO actually have far more power over marketing than we give them credit for. While they all know that data is what will make their businesses successful, they also hold keys to our success: budget, IT teams/implementations, veto authority.