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While making use of online services in this way, it is important to be conscious of creating physical stores that can provide a high-quality customer experience. Developing human resources who can understand and operate the OMO system Deepen your company's knowledge of OMO and develop personnel who can operate it appropriately. OMO involves a wide range of tasks, including: Management and operation of each channel Knowledge of each channel Management of systems that register customer information Analysis of collected customer information A plan to utilize online data in brick-and-mortar stores Because OMO is a long-term initiative, it will be difficult to achieve results unless you develop personnel with the above knowledge within your company.


You should assign a dedicated person to this task, or if this is difficult, consider denmark telegram database outsourcing part of the task to an external company. Centrally manage customer information using CRM systems, SFA, etc. To incorporate OMO, it is necessary to properly manage both online and offline customers. If you are simply managing information, Excel or similar tools are fine, but if the amount of information becomes huge, the storage capacity will quickly reach its limit and analysis will not be possible, making it unrealistic.


Dedicated tools such as CRM systems and SFA can help you analyze customer information, purchasing history, product data, and sales data for each store, and decide on appropriate measures. Case study of introducing "Synergy!" and linking it with OMO: Chiso Co., Ltd. Case study of introducing "Synergy!" and linking it with OMO: Chiso Co., Ltd. As explained above, when implementing OMO, it is ideal to introduce a dedicated tool such as a CRM system.