Who is an SMM manager and what does he do?
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Such a specialist is usually vietnam cell phone number list responsible for planning, creating and publishing content. He/she also analyzes the results and reports on the effectiveness of the existing strategy. Sometimes, an SMM can act as a direct manager.
Who is a direct manager? A person who consults your subscribers on various issues in Direct, messenger or another channel. That is, sometimes an SMM specialist saves personal messages and comments of brands or bloggers from a stream of requests.
Sometimes, an SMM specialist can also combine the functions of a targetologist (help with setting up and launching advertising campaigns on social networks), a designer (independently create visuals for posts), etc. But all of this is not his direct responsibilities, but rather additional options that are relevant for businesses with a small budget for SMM or just starting their journey in the world of likes, reposts, Stories and Reels.
Who is an SMM manager and what does he do?
So, SMM is not just about posting on social networks – it is about great responsibility. Everything that gets on the Internet stays there – have you heard of that? So, the “SMM specialist” works for the company’s reputation on social networks. He must build processes and help the business solve strategic SMM tasks:
where exactly to advance;
what messages to broadcast;
how to be useful to your audience;
how to look on social networks;
how to communicate.
You should always define the goals you need to achieve when working with social networks. This could be increasing brand awareness, generating a certain number of leads from social networks every month, or directly selling products or services. According to the chosen strategy, the specialist should create a content plan and be responsible for the result it will bring.
Read also : Quick and to the point: what is an SMM strategy, why is it needed and when should it be updated
The functional tasks that will help achieve the result are content creation (editing, design, animation, copywriting). And the SMM specialist can either close all these functions themselves or give them to a contractor. Everything depends on the complexity of the work, the volume and its priority in achieving the goals.
The main thing is that social networks work for business purposes. And the distribution of tasks depends on many factors. If it is a large business, where strategy can take up 90% of the SMM specialist's working time, then other people will write messages, do design, and edit videos under the guidance of a specialist.
The most important skills that an SMM manager must have
Keep in mind that social networks are constantly changing, so the functions of an SMM specialist may also change over time. However, there are still some general skills that will always be relevant (at least, we think so
).Flexibility
Meme flexibility smm
And we are not talking about yoga or stretching now. To succeed in SMM, you need to be ready to continue learning, experimenting and changing plans.
Therefore, a specialist must always be up to date, monitor platform updates and master new skills when needed.
Timeliness
This is probably a must-have skill. If social media picks up a meme or trend, you should be ready to quickly adapt it to the specifics of the desired brand.
Read also : Fact-checking: Fact-checking should be part of your content strategy
Stress resistance
Not everything in our lives goes as we planned. The audience's reaction can be especially unexpected. However, a good specialist always remembers that every word he says affects the company's reputation. Therefore, he is always careful and does not give in to emotions.
Writing skills
In fact, the work of an SMM is the voice of the company. Of course, a copywriter can help him, but if writing messages is also part of the SMM specialist's responsibilities, it is important to write in such a way as to "hook" the right audience. In addition, there must be the ability to adapt messages to different writing styles. For example, LinkedIn requires a more professional tone, while a message on Facebook or Instagram can be light and fun.
Visual and creative
You can publish a lot of super-useful content, but if you don’t take care of its presentation, the impact will be much worse. The right image, video or gif can be the hook that touches the audience. This can be done by:
a good combination of colors;
thematic meme;
visual accents are placed correctly;
quality.
Read also : To stop your head from boiling: a selection of AI for writing texts
Analytics
Writing great texts, not being afraid to joke, creating incredible visuals – is that enough? In fact, it’s very important to know whether the content plan is working as it should. Here are some questions that should be answered from time to time:
Which platforms have the most engagement (more views, comments, shares, saves, clicks, etc.)?
What formats work best? Videos, memes, charts, infographics, surveys?
Are there periods when there are surges or drops in audience activity? What are they associated with?
The main thing is not just to work through the content plan, but to monitor whether the ideas are working. It is better to change something in time than to simply waste time, effort, and sometimes money.