Three key points for exhibitions according to marketers

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As will be described later, combining the two makes it possible to design a more precise strategy. Common types of marketing funnels There are three typical types of marketing funnels. Let's take a closer look at the features and benefits of each. Purchase Funnel Influence Funnel Double Funnel Purchase Funnel Purchase Funnel The "purchase funnel" is a model that is an extension of "AIDMA," a framework that shows the consumer purchasing decision-making process. The characteristic of the purchase funnel is that it narrows down to a small number of options as the phases progress: "awareness" → "interest" → "comparison and consideration" → "purchase.


" Generally, when people talk about marketing funnels, they chile telegram database are often referring to this purchase funnel. By applying data about your marketing initiatives to a purchase funnel, you can clarify which phases of the funnel have issues with your initiatives. Influence Funnel Influence Funnel The "influence funnel" is a diagram that illustrates the actions a consumer takes after purchasing a product or service. The important point is that the number of target customers increases as the influence funnel progresses from "continuation" to "referral" to "distribution.


" Therefore, the influence funnel is different from the marketing funnel and is a regular triangle. The main reason behind the emergence of the influence funnel is the fact that anyone can easily send and share information on social media. Consumers are increasingly posting ratings and reviews online, influencing the decision-making of other consumers just like advertising. In other words, in a marketing strategy, it is important not only to lead consumers to purchase, but also to increase CS (customer satisfaction) and have them spread "good word-of-mouth.