Customer information management function

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Helps to implement approaches tailored to the customer's situation CRM systems can manage not only inquiry data, but also list information of contacts at exhibitions, etc. As explained above, not being able to take an appropriate approach to customers with whom you have made contact is an opportunity loss for your company. With a CRM system, you can share the contents of conversations at the exhibition and the other party's enthusiasm, so you can take the appropriate approach depending on the situation.


For example, you could take an approach such as "asking for business thailand telegram database negotiations with companies that are very interested in your product" or "sending a catalog to companies that have shown an interest." In this way, CRM systems are also effective in making effective use of valuable contact points with companies. Appropriate measures and re-proposals can be implemented based on collected data CRM systems can store a wide range of information, such as product purchaser attributes, inquiry history, survey results, etc.


By analyzing the stored information, you can properly analyze customer needs for products. Especially now that the market is overflowing with products, it is important to accurately understand customer needs and differentiate yourself from your competitors. For example, if the results of a survey show that there are many requests for the addition of a certain function, you can proceed with product development in line with that request. In addition, when considering marketing measures, you can formulate individual strategies based on the customer information in the CRM system.