Within our WhatsApp marketing strategy, for example, we take great care of this aspect and dedicate a section to it within each landing page we create for lead generation (the collection of contacts of new potential customers). A word of advice: don't be a generalist. As you may have understood from the previous paragraph, communication is effective only if your offer is in line with the characteristics and needs of your readers. If a potential client of yours is interested in car insurance, don't you think that knowing that you specialize in companies would confuse them? If a user clicks on your ad on Facebook, they do so not only out of curiosity, but also because they are looking for an answer to a need of their own.
They may be looking for a way to reduce the cost of their policy or increase its coverage. Before contacting you, or leaving you their phone number, they want to be sure they are dealing with the philippines number example right agency. Especially when it comes to insurance products that are quite expensive, lead nurturing may be necessary . You could prepare 4 or 5 pre-formatted emails with the aim of establishing a relationship of trust between you and the interested party. Telling about your studies and your experience in a specific sector helps break down the initial wall of distrust that a visitor might have. 3.
Demonstrate that you know and can solve the problems of those who are reading you: Offer a free insurance check-up free insurance check-up So far we have seen the importance of having a target audience with your message and communicating all your experience in the sector. Now let's focus on the promise you have to make to your reader. Yes, but what to promise? For example, . The advantages of this strategy are several: you have the opportunity to prepare new estimates for people you didn't know before the customer can find out from you, without spending anything yet, if there are better policies than the one he is currently paying for I find this type of approach very valid within a WhatsApp marketing strategy: the customer doesn't know you yet but it's clear that, in this way, he will have the possibility of having a benefit (economic or insurance coverage) you can use WhatsApp Business for companies to ask initial questions or to schedule an appointment at your agency Carrying out a risk analysis, by compiling a checklist, allows you to receive all the information necessary to prepare a good consultation and, at the same time, does not take up too much of your potential client's time.
a free insurance check-up
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