How to write h1 tags for a web page
These examples are intended to be a guide for writing SEO-friendly titles if, for example, you want to create a blog or already have one, or you want to improve the conversion rate of your pages, making them more attractive with optimized headlines.
The title has two fundamental functions:
Make the subject clear, therefore what you are talking about and in this way better qualify the user. At this stage it is important to do a clear analysis of the keywords in order to include them in the title in a how does botim work? natural and human way.
Attracting attention, by following one of the most important principles of Marketing, summarized by the acronym AIDA (attention, interest, desire, action)In order to write an effective SEO title you can use different angles of attack or emotional levers, there are many and each Copywriter has his own preferred list, these are the main and most used, divided into positive and negative or even better, as NLP explains, they are divided into Towards and Away from :
Benefit
Wish
Testimony
Advise
Promise/Solution/Result
Disadvantage/unpleasant element to avoid
Mistakes You Can Avoid
Anxieties, fears and doubts
Danger (conscious or not)
Time, urgency (this is borderline)
You can turn the examples in three different ways: as a statement, a denial, or a question depending on the context, or mix them together as illustrated in the first two examples below.