SMM strategy is a comprehensive plan for promoting a company/brand in social networks and media platforms, aimed at achieving specific (set by the client) business goals.
We described the main goals of SMM at the very beginning. Here we will only say that goals can be single (aimed at achieving a specific indicator ) or complex, covering several main and related tasks at once.
It is very good if the goals include specific numerical (qualitative or quantitative) indicators. For example, increase the number of subscribers by 1000 people. Or reduce the percentage of negative reviews to 0.5%. It is logical to adhere to specific deadlines: within a month, by the end of the current quarter, etc. This is setting tasks according to the SMART methodology.
The development of most SMM strategies goes through the following stages (steps):
Formulating SMM marketing goals . No SMM agency will be able to help you if you do not know what and to what extent you want from them. Only in response to specific tasks will professional performers be able to offer very specific actions. You need to decide on the platforms on which you will promote the brand, and on the numerical characteristics of the plans ( KPI , they are also key indicators).
Studying the capabilities of your business - advantages and disadvantages, as well as analyzing the general external environment (how your competitors implement SMM). This is necessary for a clearer understanding of the overall picture of the market and growth opportunities - is there a necessary audience, what is the connection to the regions, what can be presented in the best light, what is better to keep silent about, etc. There is a special method of strategic planning for professionals - this is SWOT analysis. But you can use any other approaches that will solve the designated problems. More about marketing analysis .
Target audience analysis . Here it is important to understand what language to use to communicate with your potential clients, where exactly to look for subscribers (geography, language, etc.), what their main and additional interests may be, how this relates to the promoted products/services, when exactly (in what situations) the need arises, what questions and pitfalls may arise. What is a target audience .
Detailed analysis of the niche . This is a search for opportunities and ways to achieve the set goals. The task is to identify key competitors by which you will track your progress and from whom you will actually select albania phone number data a client base. What is the number of subscribers they have, what does the brand book look like, what formats of interaction with clients have been chosen, what do the best posts/other content look like, what is their main offer (USP), etc. For analysis, you can use special services that will help evaluate some technical aspects: subscriber base evaluation, change dynamics and other metrics.
Developing plans for publishing content and other actions required within the framework of the chosen strategy (working with reviews, conducting marketing campaigns, all this must be coordinated with other business units so that there are no overlaps).
Direct work on strategy – development, publication, promotional service, responses to comments, etc.
Analysis of results . For correct analytics, you need to identify key indicators (KPI), set planned values and compare them with the actual data obtained after all the work.
What would a sample monthly SMM plan look like? Usually, each marketer chooses their own planning format.
Often plans/schedules reflect:
What posts and what type should be published, on what platforms.
Who is responsible for writing/creating content (including images and videos, etc.).
Deadlines for submission of individual types of work – content, preparation for the campaign, placement.
A mark about the control of the event that took place (if there are too many performers).
Summing up the results upon completion of the work (what were the input indicators, what were the plans, what was actually achieved).
Instead of graphs, you can use specialized software or services for planning (work on projects).
Material on the topic: How to correctly compose a technical task for a copywriter .