Having a White List of activities to carry out means having a great, indeed enormous, help and not losing anything in the chaos of analytical and operational activities to be carried out on an SEO project.
In my article I introduced 10 important and indispensable Checks (in my opinion) to do if you are starting to operate on the SEO side of a website to be positioned on search engines.
My Checklist is aimed at new projects starting from year Zero and existing projects that pass into your hands.
What are the most important SEO checks?
Here is my very personal Whitelist of checks to do online when you start working on a new or previous positioning project:
1 - General SEO analysis of the situation: reference SERP, queries, competitors and advertising in the reference market
Before starting to operate on the site to be positioned, it is mandatory to carry out a series of preventive analyses to know the reference market and everything that is useful to better understand what our client wants from these activities.
The SEO expert is not the custodian of knowledge and we know very well how it why you need this database would be impossible to say that you can certainly position yourself for any serp only if you have already done it one or more times.
Every serp, every target market is different and has different degrees of difficulty and competition.
This is why analysis is practically 80% of the activities of an SEO expert . The analysis will provide us and trace a path and a strategy to pursue.
This activity is divided into different levels of analysis. The one I prefer, and which has always provided me with the most data, is the human analysis of the SERPs. An analysis consisting of the SEO's ability to surf the net, to question the engine and to analyze its search results and the multiple changes in the SERPs.
How many pages are there on the topic?
How many and what kind of organic competitors are there?
Are there any advertising systems active?
What work has been done for My Business cards and geographic localization?
What useful things do the analysis of positioning variations and oscillations and the study of variations and oscillations on mobile SERP tell me.