Keywords: the basis of an effective SEO strategy

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Keywords are phrases that users type into search engines. Choosing the right keywords and skillfully positioning them in the content of the page are key to effective SEO. Without well-chosen keywords, even the best content can go unnoticed. How to work with keywords?

Use SEO tools like Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest or AnswerThePublic that help identify popular keywords and their potential competitiveness.

Also, check out which keywords your competitors are ranking for. SEO tools allow you to track their strategy and find potential loopholes. Remember to focus on the user's perspective - the jordan email list phrases should be in line with what your audience is searching for. Ask yourself: Do they want to buy a product, search for information, or contact a company?

To organize your keywords, segment them: divide the phrases into different groups, for example, informational (e.g. "how to choose sports shoes"), transactional (e.g. "men's running shoes") and navigational (e.g. "sports shoe store in Warsaw").

Using the long tail

Long tail keywords are more specific phrases that:

They attract users with a clearer intent, for example, “best running shoes for a marathon” instead of “running shoes.”
They are less competitive, which increases the chances of achieving a high position in search results.
They make it easier to reach more precise target groups. If a user types in a very specific query, they are more likely to find what they are looking for and become a customer.
You can find out by analyzing user questions (for example, in Google's "People also ask" section).