Why is email marketing important in ecommerce?Users can visit your online store, search for products, check offers and leave without the intervention of a salesperson who can help them find the best deal, offer discounts or try to upsell and cross sell products . That’s why digital marketers use exit intent popups, product suggestions banners and email marketing . According to Baymard institute of checkout carts are abandoned because of extra costs that are too high like shipping fees and taxes .
So if the purchase intent is there, but the price is the deal azerbaijan email list breaker, you can retarget these users and offer them discounts via email . Cart abandonment statistics infographic highlighting key trends and data on online shopping behavior and abandonment rates . To help you better understand the type of marketing communications we’re talking about, check out this great example of a cart abandonment email sent by an ecommerce company, mcm . Example of a cart abandonment email containing information about the products a user left behind plus some additional recommended items .
Cart abandonment email from an ecommerce brand, mcm . Source: really good emails notice that this email not only reminds a user about the products they left behind in their online shopping cart but also contains a list of recommended products they may be interested in . Also, when users search for products on your site but don’t eventually buy, you can send them personalized emails with suggestions of similar products at great prices or discount codes to encourage them to come back and buy .
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