The benefits of competitor mapping

[fomayof928@mowline]

There are many competitor analysis tools out there—which is a testament to the benefits of competitor mapping. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. Examining your industry peers will help you better understand your customers’ needs and brand croatia b2b leads perception. There are more benefits to competitor mapping, but let’s walk through some of our favorites: competitive product analysis, marketing competitive analysis and social media analysis.

Competitive product analysis
Through competitive product analysis you can build a stronger product. Comparing your product to your competition highlights areas to improve whether it’s adding additional features or using better quality materials.

Marketing competitive analysis
Through marketing competitor analysis, you can pinpoint iterations for your marketing strategy. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. This type of analysis can help you discover how your brand can differentiate itself through marketing.

Social media competitive analysis
Social media competitive analysis is another key benefit of competitor mapping. Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

A preview of Sprout’s Listening dashboard highlighting negative, positive and neutral sentiment trends across time.
How to create a competitor map
Analyze and visualize your brand’s competitive intelligence with these steps: