To get started, enter your domain and up to three competitors and click " Compare ."
If you don't know which competitors to use, the Keyword Gap tool will suggest websites in the competitors field (as long as you're logged in with an account).
Scroll down to the “All keyword details for” section and click “ Untapped .” This shows you which keywords at least one of your competitors is ranking for, but you’re not.
"Table of shared keywords in the Keyword Gap tool
Review keywords and look for russia phone number example opportunities relevant to your business.
Pay attention to the "KD%" (Keyword Difficulty) column. It indicates, from 0 to 100, how difficult it is to rank organically on the first page of search results for a particular keyword.
6. Identify missing keywords
Missing keywords can give you clues about new content ideas. Or where your content needs improvement.
A website can miss keywords for one of several reasons. Such as mismatched search intent.
Let's say you wrote an article for the keyword "best kayaks." This article also ranked for the keyword "best inflatable kayaks" because you mentioned an inflatable kayak within the article. However, you missed this keyword because the entire article wasn't about inflatable kayaks (and that's what search engines want).