Functions of enterprise marketing automation

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The core function of enterprise marketing automation is to unify customer profiles to deliver consistent omnichannel experiences. To do so, EMA also performs the following functions.

Data management
Data unification : EMA collects data from all relevant sources, such as customer relationship management (CRM) software, social media, e-commerce purchasing patterns, etc., to create a unified view of each customer. It also updates this data in real-time to keep efforts relevant and effective.

Audience segmentation : Based on the data collected, EMA segments customers into relevant groups. This can be as granular as “people who have abandoned their cart in the last three days,” opening up a world of possibilities for targeted messaging.

Lead Scoring – EMA scores leads based on their conversion potential. This helps corporations target their messages to the right audience based on their likelihood to purchase and potential value.

Content management
Dynamic Content : Marketing software for businesses can dynamically personalize the content sent to vp maintenance email list customers. It's not enough to just add a first name to the subject line, EMA can personalize multiple fields such as the last product purchased, the last chat conversation, a wish list item, an abandoned trip, etc.

Content Optimization : EMA platforms have built-in tools to create landing pages and optimize them based on the campaigns you are sending.

Content Distribution : EMA helps you schedule and execute campaigns across all channels. You can send emails, post on social media, push notifications in the app, trigger text messages… or a combination of all of the above.