They are easily recognizable

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Anchor text, or what text to insert in the link that leads to your website Semrush explains in its guide (in English) what and how many types of anchor text there are . This time too, I recommend that you read the entire article carefully, but, alternatively, I will publish the most important contents. Money anchor. because the link text corresponds exactly with one of the keywords you are trying to position yourself with. I could advise you to use only a few of them and to change the link text every time. But I won't! Exclude them from your local link building strategy right away .


Doing local marketing with black hat techniques germany phone number is the worst advice you can receive. Find out, in fact, why today it no longer makes sense to use black hat SEO techniques to increase visibility on Google Maps . Compound anchor. These links are also potentially dangerous. They are a mix between branded anchors (the simple name of your company) and money anchors . Example: “Pinco Palla fitness gym in Milan”. If you are aware of the potential risk then I recommend you use them, but without exaggerating. You need a pinch of creativity and make the right mix. Example 2: “Pinco Palla gym in Via Monte Napoleone in Milan”.



Branded anchor. These are links that use the exact name of your brand or company as text. They are not toxic at all. Summing up so far As you may have understood, to do local link building you have to move with awareness and caution. As mentioned, it is perhaps the most powerful local marketing strategy when it comes to SEO. Do you want a local online newspaper to publish an article about you? Perfect! In this case, absolutely avoid money anchors . A branded anchor is better . If necessary, “protect yourself” by asking to use the most suitable rel attribute for the link .