What to Expect in E-Commerce Advertising

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In addition to trends based on statistics, the authors of the review offer their own forecasts for 2020.

Development of advertising automation systems . Marketers' efforts will increasingly shift towards interaction and mastering smart automated systems. Data analysis skills, strategy planning and presentation of ideas will be in particular demand, manual technical work will become less.
Mobile conversions. The volume of luxembourg telegram database purchases made via mobile devices will continue to grow, which means it will be necessary to increase budgets for mobile contextual campaigns, advertising on social networks and other platforms optimized for smartphones.
More video. This format is universal at all stages of the sales funnel, and people increasingly prefer video to text. Therefore, videos will occupy an increasingly prominent position in e-commerce marketing.
Stories Development . Stories are a growing format with a rare opportunity to take up the entire screen with advertising.
Conclusion
Russian advertising platforms are generally developing in line with the trends in the study. Automated display strategies are improving in search engines, conversion optimization using platforms is becoming easier and faster, and targeting is becoming more flexible and customizable.