Clarify your purpose and create an appropriate white paper

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For example, when embarking on a white paper initiative, the first thing you should create is an introduction document for your company's products and services. White papers can be created by simply making minor edits to sales materials or brochures already in your company, making them relatively easy to work on even for first-time creators. When creating "materials introducing your company's products and services," try to catch potential customers' interest from a different angle than your sales materials, and include more detailed information than you have made public.


The article below provides detailed explanations of the south africa telegram phone number list characteristics of each type of white paper and how to select a white paper that suits user needs, so please refer to it when creating your white paper. Also check out this article [Adjust to the purchasing phase] Introducing 8 types of white papers! 7 Case Studies to Use as Samples When Writing White Papers From here, we will introduce examples of how the white papers of the following seven companies are being used.


These are examples of white papers that are different types and incorporate the characteristics of each company, so please use them as a reference when creating your own (all images are from March 2023). White Paper Case Studies 7 Companies Company name Document DL form image Examples Nile Co., Ltd. Nile Co., Ltd.: White Paper DL Form Image Capture How to write and create a white paper that will help your B2B business acquire potential customers Celebrix Inc.