increasing page views for displaying media advertising;
Typically, journalists manually post links to news on the topic.
In the example, the link does not contain keywords for promotion and leads to another news item —
Linking to users, not positions
This design is good for the user, who will learn more about the topic, for the media — views will increase, for the search engine — indexing will speed up. For the query “the road is completely shot through,” the document’s positions will increase. But for a traffic-generating query, for example, “war in Ukraine,” the site’s positions will not increase. There is no link to the press portrait of this story with the necessary keyword.
An example of correct interlinking from the point of view of both users and positions -
Link in news to pseudo-statics
A link from the phrase "Prosecutor's Office of the Central Military District" leads to pseudo-statics dedicated to this search query.
Such interlinking can be organized both manually and automatically.
The placement of links "for people" is done manually by a journalist.
The media content management system analyzes the news text, searches for corresponding links to pseudo-statics and offers the content editor to insert these links into the news automatically.
4. Technical optimization
Sitemap
An XML sitemap should:
contain links to all news and be updated at least once every 5 minutes. Then there is a great chance to get into the fast robot's search results for the most relevant news. And collect event traffic.
be registered in robots.txt.
An example of how sites get into the fast robot's search results based on event traffic -
Prompt output to the top of documents on event demand
Micro-markup of content is needed, among other things, so that search engines can quickly understand the document's layout, where the author of the news, date or lead is, where the media content is, and where the text is.
For marked news in search results, Yandex chinese overseas asia database a structured snippet and an island with a news card.
Structured snippet for RIA Novosti in Yandex
What needs to be marked up in news, for example, according to schema.org standards:
headline – news title;
description – lead;
datePublished – date of news;
articleBody – news text;
creator — author, journalist;
image – an attribute responsible for images on the page;
associatedMedia - this attribute indicates that the information on the page is related to a publication or article.
A live example is a tagged video in a snippet -