Tap the three-line icon at the top right of your Profile view

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Create a calendar of your own, or use Sprout’s social media calendar as an all-in-one content calendar and scheduler.

Sprout Social's weekly publishing calendar view displaying multiple social posts scheduled across multiple profiles and platforms
Track your best posting times
The TikTok algorithm is quite different compared to most social media usa b2b leads platforms, so you really need to have a TikTok-specific posting strategy if you want your content to be seen on the app.

According to TikTok, recency is a factor in determining which videos show up in the coveted For You Page—one of the best places to get discovered and grow on the platform.

While it’s important to post both frequently and consistently in addition to keeping your TikTok video ideas fresh, the key is to be online when your audience is most active.

We already mentioned that Sprout has data to help identify when you should schedule posts for maximum engagement opportunities.

You can take it a step further and track your posting times. Do any of your peak times surprise you? What posting times and days can you experiment with?

You can also do this on TikTok. To identify when your TikTok audience is most active in the app:

Tap Business Suite
Tap Analytics
Scroll down to Follower activity to identify what days of the week and times your audience is most active
Your best posting times might be at odd, outside-of-working-hours time blocks—all the more reason to schedule your content ahead of time.