This is necessarily convenient parking, a separate philippine country code elevator or direct entrance to the salon, and most importantly, a special room where the client is introduced to exclusive products.
Luxurious interior, coffee and champagne are the obligatory attributes of a luxury jewelry salon, but in addition to this, the client has the opportunity to evaluate special products in comfort and without witnesses. Providing a separate room allows the client to feel a special attitude towards himself, puts him in a privileged position. Also, in countries such as Great Britain and the USA, famous people are constantly under the gun of reporters, and such an opportunity to be in a secluded atmosphere is simply necessary for them. In addition, not every VIP client, buying a piece of jewelry for a huge amount, agrees to present this purchase for public viewing.
Sometimes this principle of personalized service is taken to extremes. For example, Sydney boutique Calleija Jewellers accepts clients by appointment only. Arab sheikhs often visit there, wanting to buy items with Australian pink diamonds. Bulgari does not mind opening a store at any time convenient for high-ranking clients. In addition, the company can bring items for display to the buyer's home or hotel, fly jewelry to any remote area, or bring, for example, a ring directly to the engagement, thereby ensuring its safety.
If you cannot allocate a whole room in the salon for such clients, then separate part of the room with a screen so that the buyer has the opportunity to hide from prying eyes. Put a small sofa, a comfortable table, a clothes hanger, offer the client good coffee or tea - all this will create the necessary atmosphere and help build trusting communication with the client.
VIP Client Service
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Think about what you can offer as bonuses. Large companies work very seriously in this direction: for example, Tiffany&Co gives tickets to performances and offers periodic cleaning of products, Cerrone Jewelers feeds customers at its own expense in the restaurant, Jan Logan selects pearls and precious stones, repairs and evaluates antique products. It is clear that all these expenses are justified by expensive purchases (for example, a wedding ring for 300 thousand dollars).
Competition in this business is high, so excellent service is a must. Company managers are faced with the task of developing unique gifts and compliments that new wealthy clients will learn about through word of mouth.