But it's not just about the content

[asikurrahmanshuvo]

Although it may seem like an easy and obvious issue, one of the reasons that leads users to mark your messages as spam is the failure to meet expectations. One of the worst things for a newsletter subscriber is to open an email and see that it is not what they expected. That is why you must ensure consistency between the subject and the content.Many brands promise, for example, a discount if a new user subscribes to their newsletter. What happens next with that discount? You need to make sure you keep your word. Only then can you build a relationship with the user. Remember that trust is the basis of everything. That's why it's advisable that if you promise prizes, gifts or discounts when a user subscribes, you include a button through which they can access that prize.


In this way, you'll not only ensure that you keep sports betting email lists your promises, but the user will also see that from the moment they begin their relationship with you, they've got what they expected. There's nothing like first impressions. Try to live up to expectations. 2.- Segment users and choose the most profitable ones Not all users on your email list have the same role in your business. Nor do they have the same consumer habits. That's why it's interesting to classify your customers based on their contribution to your company . Only 20% of them represent 80% of your business volume. Do you now see the importance of finding that 20% and winning them over again with email marketing? Maintaining relationships requires consistency. And above all, attention . Why not treat that 20% differently? They are your best customers and probably have the longest standing.