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Brand recognition
One of the benefits of achieving top rankings on search engine results pages is increased brand awareness. When consumers search for products using a brand name in a keyword, the search results will heavily favor the company listed in the query. A search for "shoes" and a search for "Adidas shoes" will yield dramatically different results. Branded keywords typically have a much higher conversion rate than non-branded keywords. Even in business-to-business nepal telegram number database marketing, the conversion rate for branded searches is higher than for direct traffic to the site and traffic from non-branded keywords, according to a 2013 B2B Optify study. This is why small business owners should make brand awareness a key part of their overall marketing strategy. A local attorney will get much more web traffic from search if people in the community know their name and use it in searches than people simply searching for local attorneys without mentioning it.



Links
As a rule, for small businesses, placing a large number of links is not required. But to improve ranking and search engines' trust in the site, their quality remains important. Thus, the correct links for a small resource should be obtained on:

local directory sites;
industry local sites;

local media websites.
Optimization for mobile
It is currently predicted that by 2025, 73% of internet users will access the internet exclusively via mobile devices. Given this, and the fact that 68.1% of all internet usage already occurs via mobile devices, it is important to ensure that your website works well and loads quickly on mobile phones and other mobile devices.