Outlook for 2024
Anastasia Kudryavtseva sees SberMarket as a "neighborhood service" that knows the area better than the resident himself. " The time that would usually be spent on the road to the store can be spent on yourself. The plans include expanding the network of partnerships and becoming a service that can cover any request: medicines, flowers, household appliances or food. The plans include becoming experts in the field of local delivery, " said the new CEO of SberMarket .
with everyone breathing bulgaria whatsapp number database down each other's necks. She noted that, according to forecasts, the sphere of sales of everyday goods via the Internet in 2024 will grow by another 40% compared to the previous year, and in order to maintain first place, SberMarket needs to grow faster than the market.
Veles Capital analyst Artem Mikhaylin commented: " The e-grocery segment, along with marketplaces, is the most dynamically developing in the structure of domestic online trade. SberMarket has been among the leaders of e-grocery for several years now, so we have no reason not to trust these estimates. The potential for market growth is still significant, and we believe that consolidation as it expands is quite natural, so the largest players can grow ahead of the curve. SberMarket , as one of the leaders, may well grow additionally by acquiring shares of lagging players."
Leonid Delitsyn, an analyst at FG Finam, told ComNews: " E-commerce in the B2C sector began with books, CDs, and computers and gradually spread to household appliances and clothing. Food products were the last in line, since quite a lot of people in the old days wanted to see what exactly they were eating. However, in cities, the working population increasingly uses ready-made food and semi-finished products, and there is generally no point in looking at cereals and noodles, so e-commerce began to develop rapidly in this direction as well. Vegetables, fruits, and greens were the most difficult segment for e-commerce, which has also been growing the fastest in recent years. Therefore, it is not surprising that the e-grocery market in Russia is growing by 40% per year. Now in e-commerce, as a rule, the leading players grow faster than the market. Strictly speaking, in the US this has already led to the fact that Amazon dominates the e-commerce market everywhere by a huge margin. But such monopolization is not typical for our markets, usually there are several large players."
Vladimir Chernov, an analyst at Freedom Finance Global, spoke about the potential for further growth of SberMarket in 2024: "Double-digit growth rates last year indicate that the online grocery ordering market in Russia is young and has high growth prospects against the backdrop of the so-called low base effect of past years. We assume that SberMarket 's growth this year will also show high, outpacing double-digit rates and, perhaps, the platform will overtake other industry representatives. This marketplace is integrated into the Sber ecosystem and, against this background, has a competitive advantage over some other marketplaces due to the bank's extensive client base."
According to her, competition in the market remains very high ,
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