The report states that adventurous marketers

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HubSpot recently used IBM Watson’s Personality Insights to gauge the top qualities amongst marketing leaders across the board. Surprisingly, their report showed that a sense of adventure or “adventurousness” was a trait that most top leaders scored very highly for. Obviously, in this context “adventurousness” doesn’t mean the desire to go skydiving or climb Mount Everest (though there’s nothing wrong with that)!

Rather, are those who “are willing to take risks, try out new strategies, and fearlessly mix up their tactics to see which might earn the most ROI for their businesses.” It makes sense that having a sense of adventure helps marketing team leaders succeed, as this means they are more open to trying new things and break the routine — and when these sorts of risks pay off, they do so in a big way.

Capacity to Engage
Another quality of successful marketing team leaders is the ability to engage. Engagement el salvador phone number resource is essential to maintain client relationships, as well as keep one’s team motivated and productive. When employees, including team leaders, are not engaged, productivity levels tend to drop and burnout becomes a very real possibility. According to Craig (in the Forbes article previously mentioned, above), “Engagement is key to creativity, innovation, and attentiveness in marketing, especially in the mutually beneficial relationship between clients and staff.” In fact, the ability to drive engagement is also necessary for actual marketing efforts and very vital in today’s digitally driven world.

An overlooked part of engaging, especially with one’s team, is empathy. Exhibiting empathy builds trust with one’s employees and clients. In turn, this leads to higher levels of engagement all round. Tips for becoming more empathetic include not making assumptions, using one’s imagination, actively listening and not being afraid of showing vulnerability. Solid leadership will consistently see their teams not just in terms of productivity, but also in terms of their humanity. Marketing leaders who do this will ultimately cultivate the most creative and engaged marketing teams.