From the field of new product creation

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How Competitors Help Your Advertising Campaign: Where, When, and Why to Analyze Competitors

But there is a feeling that they only take into service the first word "steal" from the title, completely forgetting about the rest. But the netherlands telegram database author of this book advises not to copy, but to be inspired by other people's ideas, making adjustments, adapting to your needs and improving. Let us explain with specific examples how "to be inspired" differs from "to copy".



Copy: buy sportswear from a competitor brand, rip it apart, copy the patterns, start sewing exactly the same models, but in different colors.

Get inspired:

analyze the clothes of a competing brand;
understand that people like it because of its flexible, bright and at the same time breathable material X;
find a material that has the same properties;
add new material to clothes made according to your patterns.
Of course, if material X is patented by a competitor, it cannot be used.

From the field of creative design

Copy: notice that your competitors' creatives have unusual neon 3D icons on a black background, download the same icon pack from the stock, and start making the same creatives on a black background for your company.

Get inspired: