On the Google Analytics report screen,

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For example, if the number of visits is low to begin with, the first contact point that led hospital mailing leads the user to the site may have a high contribution to conversions. In such cases, it would be effective to set a rule such as
"allocate a large percentage of 100% to the first contact point with the user
. "

(Related article: "Professionals' Choice! 4 Must-Have Access Analysis Tools" )

Try the Google Analytics Attribution Model Comparison Tool
Now let's actually use the model comparison tool in Google Analytics to do some attribution analysis.


Conversion → Attribution → Model Comparison Tool

Please choose

Conversion → Attribution → Model Comparison Tool

Now, let's compare the contribution to CV using different models.