Europe Dataset

The result of such a strategy is sales growth, an increase in the average check and the establishment of a strong connection with the client, which ideally even allows you to predict the profitability from it (in marketing, this concept is referred to as LTV - lifetime value of the client).

This is ...

Nike Training Club encourages people to exercise even at home and improve their health in this way. Positive results from participating in training will involuntarily be associated with the brand. In addition, appropriate clothing and footwear are needed for exercise – Nike has chosen a foolproof ...

Decisions should not be made spontaneously, but based on objective data, taking into account their dynamics and preliminary calculations. Therefore, in the process of implementing a loyalty program, control the business processes associated with it and, if possible, involve professionals in this ...

Typical mistakes when developing customer loyalty programs
Creating a good loyalty program requires careful planning, and the complexity of its implementation should not be underestimated, otherwise mistakes made will lead to losses for the company.

Mistakes in developing loyalty programs

Wasteful ...

Launching a pilot version of the program . This method is best suited for large retail chains. For example, in this way they can test the planned program, even in different variations, using individual stores as an example, each of which has its own control group.
Use of cohort analysis. In this ...

No matter how beneficial the program is for the clients, if it remains unnoticed, all efforts will be in vain. The loyalty program is a company product that also needs advertising promotion by any available means: a page on the website, sending offers by mail, information on social networks ...

The owner of the company is not always able to objectively assess the needs of customers, since he tends to look at business processes from the perspective of the manufacturer who forms the offer. Meanwhile, the creation of an effective loyalty program must take into account all the nuances of ...

Studying customer base data or researching the target audience in order to structure consumer groups. Of course, building a loyalty ladder depends on the specifics of the company's activities, but first you need to figure out who you can count on. Lost customers who have missed more than two ...

Discount loyalty program
In this case, customers are given discount cards free of charge or for a very small cost, which provide the right to purchase goods or services at a fixed discount.

Discount cards are universally applicable italy phone number for whatsapp and are used by both retail stores ...

What is a customer loyalty program
Loyalty programs are a system of rewarding and encouraging customers to retain them, increase their level of trust and achieve repeat sales.

The importance of loyalty programs is that they enable:
retaining customers (primarily the largest and most profitable ...