Europe Dataset

Introduction
In the fast-paced world of digital marketing, lead generation is a crucial aspect of any successful business strategy. Whether you are targeting consumers or other businesses, generating high-quality leads is essential for driving sales and growing your customer base. One expert who has ...

Metric: Customer Acquisition Cost (CAC).
In essence, lead generation is a component of customer acquisition. You generate leads first, and then you acquire customers from those leads.

Both B2C and B2B follow a similar funnel structure, though the length, complexity, and specific tactics at each ...